Adjusting to survive: the future of the news

4 Apr

News and the typical newsrooms news has always been produced in are changing. Today, things are not as cut and dry as they used to be. With new technology and digital media, the lines are blurring. New approaches to producing the news are popping up. Some are simply using a dorm room as their news headquarters and making use of social media tools. This new, innovative way of reporting the news presents competition for the traditional news gatherers. Their old way of doing things mostly in print and operating one-dimensionally from a central newsroom is not the wave of the future. Some feel that if these traditional news organizations don’t adapt, they will soon become extinct.

There are definite differences between the new news operations starting and the old ones. These new organizations are utilizing every online resource available to bring the news to readers. By having their content mostly online, this makes their news more easy accessible to readers. This is one of the reasons why digital news and media have become so popular among readers. In fact, some people are starting entirely online news websites. There are even sites like the Bleacher Report who draw heavily on reader-based content, as well as their own writing. These newbies are blowing some old media organizations out of the water with their innovative techniques.

The differences are really highlighted when comparing two organizations, who cover the same beat but have taken different approaches. Penn State University has witnessed these differences first hand with the rivalry between a campus news blog and the official university newspaper. The Onward State has used the powers of social media to become a worthy competitor with The Daily Collegian. Their different tactics when giving readers the news truly defines the current growing pains of the news industry.

If the old organizations don’t begin to change at least somewhat, then they are sure to be overshadowed by these new organizations and eventually die out. The bottom line is no one gets excited about something old when there is something new and different to be excited about.

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One Response to “Adjusting to survive: the future of the news”

  1. Ronald R. Rodgers April 4, 2012 at 10:51 pm #

    Good as far as it goes – what of Shirky and his ilk? Couple of edit issues
    like the Bleacher Report who draw heavily on reader-based content, as well as their own writing WHO?/THEIR?
    when comparing two organizations, who cover the same beat but have taken different approaches. WHO? AND COMMA?

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